Snapdeal was founded on 4 February 2010 as a daily deals platform, but expanded in September 2011 to become an online marketplace. Snapdeal has grown to become one of the largest online marketplace in India. In March 2015, Snapdeal brought actor Aamir Khan for the promotion of its website in India. Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February, 2020, Flipkart formally shut down Jabong to shift focus completely on its premium clothing platform Myntra. India has got its own version of Cyber Monday known as Great Online Shopping Festival which started in December 2012, when Google India partnered with e-commerce companies including Flipkart, HomeShop18, Snapdeal, Indiatimes shopping and Makemytrip. The Great Online Shopping Festival (GOSF) was an online shopping event created by Google India on 12 December 2012 in collaboration with a number of Indian online shopping portals. The concept of the GOSF was that the online shopping sites would give heavy discounts for one day, in order to promote their sales. Flipkart was originally started as an online book store in October 2007. To start Flipkart, the founders Sachin Bansal and Binny Bansal left their jobs at Amazon and took a huge risk to start a venture of their own. When the founders thought of starting Flipkart as a company the market at that time was not so much vibrant and was not adapted to the e-Commerce sector that much. Flipkart Pvt Ltd. adalah perusahaan perdagangan elektronik India yang berpusat di Bengaluru, India.Perusahaan ini didirikan oleh Sachin Bansal dan Binny Bansal tahun 2007. Awalnya, perusahaan ini berfokus pada penjualan buku, kemudian merambah kategori produk lain seperti barang elektronik konsumen, mode, dan gaya hidup.. Flipkart bersaing langsung dengan anak perusahaan Amazon di India dan
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