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Eric has a daily bite-size marketing podcast (cohosted by Neil Patel), hosts Growth Everywhere, where he interviews entrepreneurs and thought leaders, as well as a thriving YouTube channel — with new series Leveling Up getting tactical with fellow marketers and business owners. Part of marketing your business online is to establish yourself as a reliable industry expert and a voice of authority. In order to build this authority, take the time to contribute to relevant forums, blogs and social media discussions. Offer genuinely helpful insight and answer questions that are being asked.
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